Privacy Policy
Who We Are
We are an online store – built, operated and owned by REFINELY FZ-LLC, a leading company based in the United Arab Emirates, registered in Ras Al Khaimah Free Zone and specialized in providing high-end E-Commerce goods and services to both Customers and Businesses through their online channels.
Information We Collect
We collect the following categories of personal data:
a) Information you provide directly
- Full name, email address, phone number, and delivery address — collected when you place an order or create an account.
- Payment details — processed securely by our payment gateway provider. We do not store card numbers on our servers.
- Messages and enquiries — when you contact us via email or our contact form.
b) Information collected automatically
- IP address, browser type, device type, and pages visited — collected via cookies and analytics tools.
- Browsing behaviour on our site (pages viewed, products clicked, time spent).
- Order history and purchase activity.
How We Use Your Information
We use your personal data for the following purposes:
- To process and fulfil your orders, including arranging delivery and sending confirmation emails.
- To communicate with you about your order status, returns, and customer service requests.
- To send marketing emails or promotional offers — only where you have given consent, and you may unsubscribe at any time.
- To improve our website, product listings, and customer experience using aggregated analytics data.
- To comply with legal obligations under UAE law and applicable international regulations.
- To detect and prevent fraud or unauthorised access to our systems.
Legal Basis for Processing
We process your personal data on the following legal bases:
- Contract performance — processing your order and delivering your purchases.
- Legitimate interests — improving our services, fraud prevention, and site security.
- Consent — for marketing communications and non-essential cookies. You may withdraw consent at any time.
- Legal obligation — where we are required to process data to comply with UAE law.
Who We Share Your Data With
We do not sell your personal data. We may share it with the following trusted third parties, solely to operate our business:
- Fulfilment and logistics partners — to deliver your orders. Your name and delivery address are shared with our suppliers and courier services.
- Payment processors — to securely handle transactions.
- Technology providers — including our website hosting provider (Hostinger), e-commerce platform (WooCommerce/WordPress), and website analytics (Google Analytics).
- Social media platforms — Instagram, Facebook, and TikTok, when you interact with our social accounts.
- Legal or regulatory authorities — when required to do so by applicable law, court order, or governmental authority.
International Data Transfers
As an international online retailer based in the UAE, your data may be processed by our technology partners and fulfilment suppliers in other countries, including the United States and countries in Asia. Where data is transferred internationally, we ensure appropriate safeguards are in place consistent with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021).
Cookies
Our website uses cookies — small text files stored on your device — to make the site work correctly and to improve your experience.
- Essential cookies: Required for the shopping cart, checkout, and secure login to function.
- Analytics cookies: We use Google Analytics to understand how visitors use our site. This data is anonymised and aggregated.
- Marketing cookies: May be set by third-party advertising platforms when you click on our ads.
You can manage or disable cookies in your browser settings. Disabling essential cookies may affect your ability to use the shopping cart and checkout.
Data Retention
We retain your personal data only for as long as necessary:
- Order data (name, address, purchase history): Retained for 5 years to comply with UAE commercial record-keeping requirements.
- Account data: Retained for the duration of your account. Deleted upon request if no outstanding orders exist.
- Marketing preferences: Retained until you unsubscribe or request deletion.
- Analytics data: Retained in anonymised form for up to 26 months.
Your Rights
Under the UAE Personal Data Protection Law and, where applicable, the EU General Data Protection Regulation (GDPR), you have the following rights:
- Right to access — request a copy of the personal data we hold about you.
- Right to correction — ask us to correct inaccurate or incomplete data.
- Right to deletion — request that we delete your personal data, subject to legal obligations.
- Right to object — object to our processing of your data for marketing purposes.
- Right to data portability — receive your data in a structured, machine-readable format.
- Right to withdraw consent — for marketing or non-essential cookies, at any time.
To exercise any of these rights, email us at info@refinely.net. We will respond within 30 days.
Children’s Privacy
Our store is not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us immediately at info@refinely.net and we will delete it promptly.
Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website uses HTTPS encryption for all data transmitted between your browser and our servers. Payment data is handled exclusively by PCI-DSS compliant payment processors.
Links to Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal data.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. For significant changes, we will notify registered customers by email. We encourage you to review this page periodically.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
REFINELY FZ-LLC
support@refinely.net
www.refinely.net
RAK Freezone, United Arab Emirates
